Web Analyst (Marketing)

Location: Godalming

Role summary

This role will be focused on website and back-office testing and reporting, analysing insurer rate competition, and report production, to support strategic decision-making. This role supports the work done by Directors, IT, Finance and the Web and Marketing Team and includes the following duties:

• Complete testing in all development and live website brands, back-office development and live branches as required by the business.
• Devise robust test plans to report findings to all stakeholders and put forward proposals for fixes and improvements.
• Be a website and back office ‘Super-user’, acting as champion for business areas, to make changes and enhancements within set parameters.
• Analyse various tools such as Google Analytics, Google Data Studio and SEMRush, putting forward recommendations to improve online user experience on mobile, desktop and tablet.
• Work with Group IT to identify new report requirements.
• Carry out market comparison exercises to benchmark our rates and product offering against competitors.
• Engage with Managers to influence decision making around future sales and distribution strategies.
• Write and present reports presenting the facts clearly and concisely to help create an unbiased view of any opportunities.
• Ensure factual accuracy of all produced work.
• Collect and use data to inform new campaigns and the evaluation of existing campaigns.
• Keep abreast of news and developments in target audiences.

Training

On-the-job training and Continuous Professional Development (CPD) to keep insurance knowledge up-to-date.

Qualifications

• Educated to A Level, or enough experience in a previous role to demonstrate suitable skills.