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Web Analyst

Web Analyst

Web Analyst (Marketing)

Location: Godalming

Role summary

This role will be focused on website and back-office testing and reporting, analysing insurer rate competition, and report production, to support strategic decision-making. This role supports the work done by Directors, IT, Finance and the Web and Marketing Team and includes the following duties:

  • Complete testing in all development and live website brands, back-office development and live branches as required by the business.
  • Devise robust test plans to report findings to all stakeholders and put forward proposals for fixes and improvements.
  • Be a website and back office ‘Super-user’, acting as champion for business areas, to make changes and enhancements within set parameters.
  • Analyse various tools such as Google Analytics, Google Data Studio and SEMRush, putting forward recommendations to improve online user experience on mobile, desktop and tablet.
  • Work with Group IT to identify new report requirements.
  • Carry out market comparison exercises to benchmark our rates and product offering against competitors.
  • Engage with Managers to influence decision making around future sales and distribution strategies.
  • Write and present reports presenting the facts clearly and concisely to help create an unbiased view of any opportunities.
  • Ensure factual accuracy of all produced work.
  • Collect and use data to inform new campaigns and the evaluation of existing campaigns.
  • Keep abreast of news and developments in target audiences.

Training

On-the-job training and Continuous Professional Development (CPD) to keep insurance knowledge up-to-date.

Qualifications

  • Educated to A Level, or enough experience in a previous role to demonstrate suitable skills.

Popular products

Trade Direct Insurance Services Limited (company number 1580129). Registered office Mill Pool House, Mill Lane, Godalming, Surrey, GU7 1EY. Trade Direct Insurance Services Ltd is authorised and regulated by the Financial Conduct Authority (FCA), firm registration number 307734. You can check this by visiting the FCA website at www.fca.org.uk/register or by contacting the FCA on 0800 111 6768

© Trade Direct Insurance Services Ltd; All Rights Reserved.