Viveka Alvestrand

Viveka Alvestrand is an experienced content and digital marketing professional with a background in editorial strategy, brand storytelling and multi-channel communications.

As Content Marketing Manager at Trade Direct Insurance, she leads the development of content that strengthens brand visibility, supports customer engagement and contributes to the company’s wider digital marketing strategy.

Over the course of her career, Viveka has created editorial and marketing content for major global brands including Ford, Tesco, the AA, Standard Life and BT, as well as organisations across professional and business services.

Her work focuses on producing clear, engaging content that makes complex topics accessible and builds trust with audiences across digital channels.