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Connect with Barry >
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Barry Marsh is a collaborative and performance-driven sales leader with over 13 years of experience in the UK insurance industry, specialising in motor and tradesperson insurance. As Head of Sales at Trade Direct Insurance, Barry leads the company’s commercial strategy, overseeing a high-performing team and driving sustainable growth through data-led decision-making and customer-centric innovation.
Barry holds a Cert CII qualification and brings a unique blend of strategic insight and hands-on expertise to his role. His leadership spans sales operations, partner management, and cross-functional collaboration with marketing, broking, and operations teams. Barry is passionate about building connected teams and fostering partnerships that deliver measurable value for both customers and insurance partners.
Barry is a recognised advocate for sales excellence in the insurance sector, with a proven track record in coaching, mentoring, and transforming performance through innovation and accountability.
Areas of Expertise
• Sales leadership and performance management
Barry brings over a decade of experience in sales leadership, with a proven track record of driving performance through strategic goal-setting, coaching, and data-led decision-making.
• Team mentoring and coaching
He is passionate about mentoring sales professionals, fostering a culture of continuous improvement, and empowering teams to exceed their potential through structured coaching and support.
• Public liability insurance for tradespeople
Barry regularly shares insights on the importance of public liability insurance, helping UK tradespeople understand how to protect their businesses from third-party claims and legal risks.
• Employers’ liability insurance for small businesses
He has a wealth of knowledge on employers’ liability insurance, helping to ensure that small business owners understand their legal obligations and how to safeguard their workforce.
• Motor insurance and customer experience
With a background in motor insurance, Barry is well-versed in optimising customer journeys, from quote to sale and retention as well as enhancing satisfaction through service innovation.
• Tools insurance and asset protection
Barry advocates for tools insurance as a critical layer of protection for tradespeople, helping them minimise downtime and financial loss in the event of theft or damage.
• Sales process optimisation
He specialises in refining sales processes that improve visibility, accountability, and conversion across the sales funnel.
• Team building and cross-functional collaboration
Barry excels at building cohesive, high-performing teams and aligning sales with marketing, broking, and operations to deliver unified business outcomes.
• Partnership development and lead generation
He leads strategic partnerships with insurers and lead generation providers, ensuring mutual value and consistent pipeline growth through collaborative planning.
Based in Godalming, Surrey, Barry is a key contributor to Trade Direct’s mission to provide tailored, reliable insurance solutions for UK tradespeople.
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